ONE OF THE UK'S FINEST TRIATHLON SHOPS
From a small cycling accessories business operating out of a bedroom, to becoming one of the leading online players, with a flagship store boasting over 6,000 sq ft of retail space, Sigma Sports has certainly come a long way over the past 25 years. Founded by friends and fellow cyclists Ian Whittingham and Jason Turner, Sigma Sports offers a premium collection of cycling, triathlon and run products with the customer service to match.
Catering to cyclists, triathletes, runners and swimmers, the store proudly offers premium products, competitive pricing and expert knowledge to those of every ability level. Although the company’s online presence has expanded rapidly over the last few years, the store remains a constant hub of activity, regularly welcoming the likes of Tim Don, the Brownlee brothers, Bradley Wiggins and Fabian Cancellara. Recognising the importance of providing on-bike experiences, Sigma Sports offers an extensive demo fleet across an array of brands, which is available to all customers. With monthly running skills sessions and group rides hosted by the dedicated Sigma Sports staff, there is something to suit all tastes.